Case study: Online fitness coaching
DG Academy
Every offer now launches with its own page, sequence and follow-up, and the weekly podcast email sends itself.
The problem
DG Academy is Darragh Gibbs' online coaching business, and there is no shortage of things to promote. Programmes, challenges, free guides, a weekly podcast. The coaching and the content take care of themselves. The job was to build the launch machinery around them.
Each new offer needed its own landing page, its own follow-up and its own emails, and every new podcast episode meant another manual send. Enquiries booked calls in one place and joined the email list in another, with nothing joining it up.
And the proof, the before-and-afters and client stories a sales conversation leans on, lived wherever it was last posted, with no page a team member could reliably send.
What I built
A landing page for every offer
Each programme and promotion got its own landing page with a matching thank-you page: Fit For Life, the 180 day guarantee, the free strategy call, the free guides. One pattern, repeated, so launching the next offer is a page, not a project.
Sequences that finish the job
The landing page is only the front door. Behind each one sits the sequence: the thank-you page prompts the call booking, the lead is recorded, added to the email list and dropped into the automated campaign that matches what they signed up for.
Email that runs itself
Branded email templates, automated welcome and nurture campaigns, and the weekly podcast handled end to end. When a new episode goes live, the feed triggers the announcement email to the whole list automatically. Nobody has to remember.
Proof with a permanent home
A client testimonials hub with an individual success-story page for every featured client, before and after included. The sales side always has a link to send, and every story lives in one place.
What changed
Launching a promotion is now a repeatable play: page, thank-you, sequence, booking. Every lead is captured, added to the list and followed up automatically.
The weekly podcast email goes out without anyone touching it, and the sales team always has a success story to link to. Ten client stories live on their own pages today, with a hub built to hold the rest.