The work

Built, not promised

One block per client: what was going wrong, what I built, what changed. Screenshots over adjectives.

Personal training

The problem: Enquiries scattered across contact forms, messages and Facebook lead ads, with no single place to see who wanted what.
What I built: A simplified offer with clear entry programmes, one sales pipeline, and automated follow-up, payments and onboarding behind it.
What changed: Leads rising steadily month on month, and better conversion into membership.

Online fitness coaching

The problem: Every offer launch meant hand-built pages, follow-up and email, and client stories had no single home.
What I built: A landing page and thank-you page per offer, automated sequences and booking behind them, and a weekly podcast email that sends itself.
What changed: Launches are a repeatable play, and the sales side always has a story to link to.

Own product · fitness

The problem: Marathon training plans that ignore real life: missed runs, changing race goals, guesswork pacing.
What I built: An AI training app I design, build and run myself: pacing, plans and progress for runners.
What changed: The proving ground for everything I recommend to clients.

Awaiting real review

Case study and owner review being collected

Awaiting real review

Case study and owner review being collected

Awaiting real review

Case study and owner review being collected

Yours could be next

Most of this work starts the same way: a half-day Roadmap that works out what to build first.