The work

Built, not promised

One block per client: what was going wrong, what I built, what changed. Screenshots over adjectives.

Personal training

The problem: A template site, with enquiries scattered across an inbox and no single place to see who wanted what.
What I built: A fast, modern web app with every form feeding a client database, built to run itself.
What changed: Live in weeks. Enquiries in one place. The site does the admin.

Own product · fitness

The problem: Marathon training plans that ignore real life: missed runs, changing race goals, guesswork pacing.
What I built: An AI training app I design, build and run myself: pacing, plans and progress for runners.
What changed: The proving ground for everything I recommend to clients.

Awaiting real review

Case study and owner review being collected

Awaiting real review

Case study and owner review being collected

Awaiting real review

Case study and owner review being collected

Awaiting real review

Case study and owner review being collected

Yours could be next

Every one of these started with a half-day Roadmap.