Know what's next. Then build it.
I help small business owners and founders find where your week loses time and money, and what to fix first. Then I build the fix: working systems, no unnecessary complexity.
No pitch. You leave with at least one fix either way.
Where enquiries arrived
- Facebook lead ads
- Contact form
- DMs and WhatsApp
- A tangled membership list
One pipeline, built
- Enquiry lands, reply goes out
- Follow-up sent, matched to the ask
- Call booked, payment on a link
- New member onboarded, hands off
This is how enquiries run at Paul McGowan Fitness now.
Recent work
The problem was never the tools
There has never been more software promising to save you time. AI writes your emails, builders make your website, every app has an automation button. And the week still disappears into admin, chasing payments and copy-paste.
The hard part is knowing what to fix first, what to skip, and how it all joins up. That is the job I do.
Not sure where your week goes? Take the two-minute Busywork Score.
What I build
A dozen tools doing half a job each, made into one workflow
These are the pieces. The order they get built in is what the Roadmap works out.
Bookings and payments in one place
One calendar, deposits taken, money that arrives without you chasing it. Stripe set up properly.
Follow-ups that send themselves
Reminders before the job and check-ins after it. Fewer no-shows, more repeat business.
Email marketing, systemised
Campaigns and sequences set up once and sent on schedule, instead of a Tuesday-night scramble.
A website that sells
Fast, modern, and built to turn interest into a booking, not just to look the part.
Admin off your plate
The copy-paste jobs, invoices, spreadsheets and hand-offs, done automatically, not in your evenings.
AI where it earns its keep
Drafts, replies and summaries with your judgment still in charge. And an honest call on what to skip.
Pricing
Plain pricing, pick what fits
Nothing here is a bundle. Most owners start with the Roadmap, but you can start anywhere: take one, pair two, or just bring me a one-off.
- Map
The Roadmap
from £250
A half-day inside your business, then a written plan within the week: what to fix and build, in order, with costs. Yours to keep, whoever builds it.
- Build
The Build Sprint
from £500
The top of your roadmap, built. Scope and price agreed up front, working before final payment.
- Run
The Partner
from £200 a month
Me on call. Everything kept running, one improvement shipped a month, and a straight answer on every new tool. Limited availability.
- One-off
Something specific
quoted flat
Not every job fits a package. A Stripe setup, a landing page for an ad campaign, an email flow that sends its own follow-ups: a quote after a quick call.
Proof
Built, not promised
Case · Paul McGowan Fitness
Enquiries arrived through contact forms, messages and Facebook lead ads, and sat wherever they landed. Now one pipeline catches all of it, with automated follow-up and payments on a link. Leads have risen steadily month on month, and that flow has helped conversion into membership.
Case · DG Academy · Online fitness coaching
Offer launches meant hand-built pages and manual emails. Now every programme has its own landing page and sequence, the weekly podcast email sends itself, and ten client success stories each live on their own page for the sales side to link to.
Who you are dealing with
I decide what gets built next, in what order
That order matters: the bookings, follow-ups, automations, websites and email marketing that give you your week back, built in the sequence that pays off first. AI does the repetitive build work, so you pay for judgment, not hours. When a job needs skills beyond mine, I bring in trusted people I have worked with for years, and we get it right together.
Ready when you are
A 30-minute call, free, no pitch. Bring the thing that annoys you most about running your business. You will leave with at least one fix, whether or not we work together.